Menu Transparency for New York City Restaurant Goers
****For Immediate Release: June 12, 2012
Press Contact: Anthony Fassio
Slow Food NYC board Co-Chair
Designees: Slow Food NYC Snail of Approval Establishments, Real Time Farms clients, Press and Media, and Food Justice activists
For the first time restaurant goers, and foodies alike, are invited to interact beyond eating their food. Slow Food NYC (SFNYC) is partnering with Real Time Farms (RTF) (www.realtimefarms.com) to add robust transparency to its acclaimed Snail of Approval program.
Through social media and RTF’s crowd-sourcing web platform SFNYC Snail of Approval eaters are introduced to farmers, encouraged to interact real-time, and shown how to be more Slow – seek regional, sustainable, and seasonal ingredients. Engagement allows participants to view farmer profiles, photos, or answer questions in regards to ingredient sourcing. This partnership highlights the exceptional SFNYC Snail of Approval commitment to wholesome food and helps customers track exactly how their food was grown, who grew it, and where to find more.
The Snail of Approval (http://www.slowfoodnyc.org/program/snail_approval) is awarded to food or beverage providers that serve the NYC community which contribute to the Quality, Authenticity and Sustainability of our food supply.
The RTF partnership will offer Snail of Approval awardees the opportunity to cross-post their menu on the SFNYC Snail of Approval directory listing site (http://www.slowfoodnyc.org/program/snail_approval). Additionally, the partnership recognizes the contribution SFNYC Snail of Approval establishments make to our food culture by offering a discount for RTF’s services.
About Slow Food NYC: http://www.slowfoodnyc.org/
Slow Food NYC is the New York City chapter of Slow Food, a non-profit, member-supported organization founded in 1989 to counteract the culture of fast food. Slow Food stands against the disappearance of local food traditions and people's dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world.
Slow Food NYC works to create a food system based on the principles of high quality and taste, environmental sustainability, and social justice—in essence, a food system that is Good, Clean, and Fair. We seek to move our culture away from the destructive effects of an industrial food system and towards the cultural, social and economic benefits of a sustainable food system, regional food traditions, and the pleasures of the table.
About Real Time Farms: http://www.realtimefarms.com/
For Consumers: RealTimeFarms.com is a crowd-sourced nationwide food guide. We enable you to trace your food back to the farm it came from, whether staying in or dining out, so you can find food you feel good about eating.
For Restaurants: Restaurants can manage & publish their menus across multiple platforms & connect consumers, on a per ingredient basis, to the images, stories, & growing practices of each producer.