Bring a pint of B-Sprouts to your favorite lunch spot — the museum steps,that cool fountain, the more creative the better! — and share it using #SproutToLunch. Submit by October 24th — Food Day — for your chance to win a free month of lunches from Dig Inn!
Follow Dig Inn on Instagram to see our favorite spots, user submissions, and even more chances to win.
WHY PINTS OF SPROUTS? 10% of all pint sales of B-Sprouts will be donated to Slow Food NYC to help fund their Organic & Sustainable Farm to Restaurant Producer Summit. Dig Inn's local Brussels Sprouts come from Bayview Farm in Jamesport, Long Island. Owned by Paul and Lorraine Reeve, this seventh-generation, 200-acre family farm from the early 1800’s is one of the oldest in Suffolk County. The Reeve's also own one of the largest Farmer's market on the North Fork in Abequogue.
The program kicked off on October 9th, encouraging New Yorkers to slow down and soak in the city’s last few weeks of terrific outdoor weather. It will conclude on Food Day, October 24th, where one winner will be chosen to get free lunch for one month at the Dig Inn location of their choice. Dig Inn prides itself on seasonality and has chosen to target their most celebrated and beloved dish, Roasted Brussels Sprouts, as the focal point of the campaign. The program will encourage customers to #SproutToLunch, and take photos of their favorite lunch locations with their "Picnic Pints" of Brussels Sprouts, Dig Inn's most popular grab and go side. The participant with the best photo will win free lunch for a month (1 Marketplate or Cold Pressed Juice/Day), using #SproutToLunch tags in their posts.
"Fall is the best time of year in New York City. We are encouraging everyone to take a break and slow down with our slow food," says Founder and CEO of Dig Inn, Adam Eskin. "We believe in fresh, seasonal, locally sourced ingredients that are harvested in ways that preserve and promote our community. Our Brussels Sprouts are back for the Fall and we want to use this cult food favorite of ours to engage New Yorkers in a way that will continue to help us support our community while raising awareness for programs we feel passionate about."
For additional social media engagement and to give more people a chance to win, Dig Inn will post “Guess the Spot” #SproutToLunch content on Instagram over the course of the campaign. The first user to guess the location from which the photo originated will win a free lunch for that day.
On October 24th Dig Inn will announce the lucky winner in front of Dig Inn's 350 Hudson Street location where a giant wheel barrow full of Brussels Sprouts will be placed in front of the store to close out the program. 10% of all Picnic Pint sales of Brussels Sprouts during the #SproutToLunch campaign will be donated to Slow Food NYC, who will use it towards their Organic & Sustainable Farm to Restaurant Producer Summit on November 3rd, which will drive home the message of supporting local food systems and strengthening the connection between local restaurants and farmers.
For more information on the #SproutToLunch campaign, Dig Inn's favorite lunch spots, information on their farmer and on Dig Inn's charitable partner, please visit their micro-site, www.diginn.com/sprouttolunch.