In 1991 Rob Kaufelt, a.k.a. The Big Cheese, bought Murray Greenberg’s original neighborhood cheese (and more) store, founded in 1940, from then owner Louis Tudda. About ten years ago, Rob attacked low-fat CW with an arsenal of artisanal European cheeses, and the rest is cheese history. Murray’s array of cheeses, as many as 200, now including one of the largest selections of American farmstead and artisan cheeses in the City, is matured in his own caves, below the Bleecker Street store, and sold by a knowledgeable and patient staff who freely offer tastes and good advice.

Print Restaurant

PRINT is one of New York City’s premiere farm-to-table dining experiences.  Executive Chef Charles Rodriguez and Executive Pastry Chef Heather Carlucci-Rodriguez create dishes that are inspired from products grown in the region. PRINT’s full-time forager carefully procures ingredients that are brought in daily so guests can enjoy the best flavors that the season has to offer.

Good Beer

Good Beer is a craft beer shop in the East Village dedicated to providing customers with the best draft and bottled beers, charcuterie, cheeses, sausages and hot dogs with an emphasis on organic, heritage and regional products.

The stock is roughly 80% American craft beer and 20% from Germany, Belgium and the UK.


(212) 677-4836 

422 East 9th Street

New York, NY 10009

Joe Doe

Ever think that a real ‘mom & pop’ business could exist in NYC? 
Meet JoeDoe, the ‘modern day mom & pop’ restaurant in the East Village. JoeDoe opened in September 2008 and is owned and operated by Chef Joe Dobias and Jill Schulster. JoeDoe restaurant is 26 seats with an open-air kitchen. Joe and Jill built JoeDoe with their own two hands and adorned the dining room with 19th century antiques and silverware collected from their parent’s houses.

Moore Brothers Wine Company

Greg Moore, after 20 years as sommelier and general manager of Philadelphia’s famed Le Bec-Fin, knows a thing or two about wine. In 1996, Greg left Le Bec-Fin to share his wisdom at his first store outside of Philly; he and brother David are on their third store now, and happily for us, it’s in NYC.

Blue Hill

Local and sustainable food advocate and Slow Food supporter Dan Barber is chef/co-owner of Blue Hill in Manhattan and Blue Hill at Stone Barns in nearby Pocantico Hills.

Bemelmans Bar

The beautifully art deco Bemelmans is high up on my short list of the best bars in the world (let alone New York City). The cocktails, prepared with the best ingredients by veteran barmen, are classic: great and generous Martinis and seasonal, historically significant Old Cubans, Gin-Gin Mules, Tom and Jerrys, and... the list goes on. All this and live piano covers of Cole Porter tunes and whimsical, occasionally naughty murals painted during the 1930's by artist and author Ludwig Bemelmans, creator of the "Madeline" stories, deliver a quintessentially New York experience. 

Back Forty

Back Forty is self-described as a burger joint, but it is one with a difference. Ingredients are generally regional and sustainably produced.

Astor Wines and Spirits

Astor Wines and Spirits was one of the first major retailers to carve out a space for New York State wines, and for biodynamic and organic wines, and is now one of the best places to shop for the new small‐batch, high quality local spirits that have entered the marketplace.

Appellation Wine

Appellation Wine is an amazing source for wine lovers who seek "Wine with a sense of place, a sense of identity".


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