Producer Matrix

Slow Food NYC works to create a food system based on the principles of high quality and taste, environmental sustainability, and social justice -- in essence, a food system that is good, clean and fair. The ability to efficiently connect growers with markets is key to creating an alternative system that keeps the values of good, clean and fair food at its core. It was this need for better access to markets and information that lead to the creation of the Snail of Approval Producer Matrix, a system for farmers, fishermen and processors to directly link to retailers, chefs and buyers.

Two years ago Slow Food NYC recognized the need to build a user-friendly information system that would help to connect SFNYC producers with area buyers looking to contribute and support a better food system. This task led to the understanding that the impact of a product reaches far beyond production methods; the entire supply chain must also contribute to the values of good, clean, fair food. It was from this belief that the SFNYC Snail of Approval Producer was created.

View the complete, updated Producer Matrix list.

Today, the Matrix takes into account not only conditions of production or farming but also the systems used in the logistics, distribution, and processing. Where previous attempts failed, only offering aggregated farmer lists to New York City restaurants, the new Matrix considers the means between these two ends, that are the processing, storage, and distribution methods. In an unprecedented way, SFNYC is vetting the entire supply chain by working side by side with mission driven purveyors and distributors to identify methods that best support the tenets of good, clean and fair food. This holistic view of our food system allows producers to reach more potential buyers, get fair pricing for their labors, and create transparency in the distribution chain.

To date, we have vetted nearly 130 farms, processors, and distributors. With partners such as Glynwood, Greenmarket, and Real Time Farms, SFNYC has created a database of Snail of Approval vendors, farms and third party processors and distributors that is made accessible to chefs looking for better sources for good, clean, fair food. The information gathered will be available here in a user-friendly format soon. The Snail of Approval Producer Matrix will include the following:

  • Sortable product guides including information about the farmer, item availability, seasonality and harvest schedule.
  • Detailed profile pages of farmers, distributors, warehouses, etc.
  • Clear purchasing and delivery method information (e.g. distributor, direct from farmer, or at a farmers market).
  • A map of all stakeholders involved in the Producer Matrix including farmers, distributors, and restaurants and grocers that carry the products.

To date we have...
To be involved in the Producer Matrix as a farmer, processor, distributor, or warehouse, please contact Anthony Fassio at For now, restaurants ready to change buying practices to achieve the SFNYC Snail of Approval, also contact Anthony. When the online portal is running, restaurants - and all other buyers - will be able to access the data directly.

SFNYC continues to identify key players in the processing, distribution, and storage segments. By successfully growing these areas, SFNYC will play an important role in increasing deliveries of local product into the city, creating more pickup locations for small farmers, and developing a more transparent system. The driving mission of the Snail of Approval Producer Matrix is to better connect supporters of the Slow Food mission and make sourcing good, clean, fair food easy and engaging. Partners

Click here to download the
Producer Matrix Media Kit.